For Project Lyme, I developed a campaign focused on raising awareness and driving action around Lyme disease through visually cohesive and emotionally driven storytelling. A key component was the 10th anniversary social media campaign, which celebrated a decade of impact while reinforcing the organization’s mission through engaging, milestone-driven content.

In addition, I designed branded merchandise to extend the campaign beyond digital, creating tangible touchpoints that promote visibility and community connection. By combining strategic messaging, consistent visual identity, and thoughtful design across both social and physical assets, the campaign builds recognition, encourages engagement, and strengthens Project Lyme’s presence in a meaningful and lasting way.