For The Summit Chicago, a leading conference bringing together professionals across hospitality, tourism, and events, I develop, execute, and assist on strategic digital content that builds anticipation, drives attendance, and elevates the event’s industry presence. I have an impact on both the creative building and messaging, producing polished visual assets and targeted copy for organic and paid campaigns. My work translates complex event programming, including keynote speakers, panelists, exhibitors, and awards into clear, compelling, and on-brand content that resonates with a professional audience. I also contribute to overall visual cohesion and layout, ensuring consistency across all touch points while optimizing performance across platforms. By combining content creation, strategic storytelling, and audience insight, I help position The Summit as a must-attend event while increasing engagement, visibility, and ticket conversions.